torek, 28. februar 2012

Remember analogue? I'll just google it on my super device...

Born in 1986, I was raised into the digital world. I am the generational link between the analogue and the digital. I still remember when my father first brought home a personal computer. It was a "386" something something... we set it up in the living room, next to the television. It had a "turbo" button which did absolutely nothing. Me and my sister used to quarrel over who is going to use it at a certain time... now look at us now. I have my own PC and she has her own Mac, along with multiple other gadgets which were just a dream once. Much has changed in the last couple of decades, especially electronic gadgets for personal use. Not only have they gotten faster and smarter, some completely new and ones have burst onto the market as well (tablet PCs for example) . And what is common to them all? Digital imaging. Today, almost every phone, laptop, tablet PC, music player.... you name it... it has a digital camera built into it.

Why am I writing this? Because yesterday, Nokia announced a new smartphone (or camera phone as they call it) with a mind boggling 41 Megapixel Camera Phone. This is beyond the standard smartphone with a "decent" camera built into it. This is the story of the true convergence of technologies... digital technologies. A couple of decades ago few dared to dream about having a digital camera for personal use, or a personal mobile phone for that matter (the first digital camera was invented by Kodak's Steve Sasson in 1975 and the first commercial telephone call was made in 1973, by Martin Cooper). Now, almost everyone has one or the other, most have both which is not surprising as, again, smartphones nowadays have cameras built into them. Nokia's new camera phone is, in my opinion, the future of digital imaging for the regular consumer (excluding serious photographers) as it combines the best of the two, a smart phone with a digital camera which has never before seen capabilities regarding image quality which is comparable to state of the art compact digital cameras. Point and shoot digital cameras might therefore become a thing of the past.

Not only have the devices changed, so have the digital-imaging related services online. Everyone can upload and share their photos with a click of a button. If photography was once a process (taking the photo, not knowing exactly what you captured or if the image would turn out okay, going to the photo lab to pick up the photos and being surprised/disappointed, then showing the photos to others) then we might call today's photography - instantaneous. One can immediately see if the photo turned out okay and share it with everyone via services such as Facebook, Flickr, Google etc.
Don't get me wrong, I'm not saying that this is a bad thing... but the process has certainly changed dramatically. The principles of making a good photo still apply though... but the phases after one has taken the photo will never be the same again.
And what does the future hold for us? It's hard to say, but Nokia's new cameraphone might hold a glimpse of what is about to come. The integration of multiple devices into one super device perhaps? We will see... I might stumble upon this post in a couple of decades on one of these super devices and think to myself: "Remember digital?"


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